South Korea enacts the ‘Regulation on Labeling and Advertising of Consumer Chemical Products’ under the Consumer Chemical Products and Biocides Safety Control Act (K-BPR) on July 28th, 2022. This Regulation is to regulate phrases or expressions that manufacturers, importers, sellers or distributors of the consumer chemical products and biocides should not use when packaging or advertising the product. The regulation includes specific phrases restricted for labelling and advertising.

The main phrases restricted for labelling and advertising include:

•   Phrases that can be misunderstood as non-toxic
  • Example: Non-toxic, Toxic-zero
• Phrases that can be misunderstood as having no negative impact on environment and nature
  • Example: natural (exception: if the content is 100% natural), green, eco, care about environment, naturalism, pure, etc
• Phrases that can be misunderstood as having no harm and may lead to excessive use or incorrect use of the product
  • Example: no impact on human health, safe, no harmful substances, good, safe for children, etc
• Phrases that can be misunderstood as having no negative impact on human or animal
  • Example: well-being, care about human health, etc

This regulation will be reviewed and may be updated every three years.

This comes into effect from July 29th, 2023.